Objectives:
The aim of the work is to analyze the extremely dynamic changes in the perception of the information society. On the one hand, we are dealing with enormous technical and technological progress, which is caused by automation and robotization in the context of the 4th industrial revolution (Industry 4.0), and on the other hand, the rapid development of interpersonal and corporate communication in the era of a knowledge-based society, using various sources of information from the connectivism.

Material and methods:
The applied method of in-depth analysis of information sources, through a comparative analysis of publications by Polish and foreign authors, as well as an analysis of speeches and publications at the Citizens' Congress in 2022. The published materials and legal acts of the European Commission were used as an auxiliary.

Results:
The comparative analysis of various sources of information has shown that the development of the information society takes place on many levels, with the directions of this dynamic development mainly relating to the use of new applications of ICT technologies, as well as a significant development of the use of solutions in the field of virtual and augmented reality and artificial intelligence and the Internet of Things.

Conclusions:
Many authors have already tried to answer the question: where are we going by implementing the ideas of a knowledge-based society. The reports of the World Bank and IBM indicate that as a result of rapid economic changes, the following will most likely occur: the development of various forms of verbal and visual communication between employees, workers and machines (humanoid and industrial robots - automatons), as well as the replacement of existing forms of interpersonal communication by communication with virtual employee avatars.