Objectives:
Nowadays, the five-stage consumer decision-making process ends with the purchase of a specific brand of product. When searching for information, decision makers usually have specific categories that they search when solving a given decision problem. The aim of this manuscript is to check whether the product brand influences the scope of information necessary to make a decision to purchase a passenger car. The article focuses on specifying the place of decisions in the purchasing process, as well as taking into account the brand's position.

Material and methods:
The research procedure was based of in two stages. In the first step, the respondents' attitude towards the decision-making process was examined, and then, using an information table, an experiment was conducted focusing on the respondent's choice of a product. Then, statistical inference was performed using basic statistical analyses, the Mann-Whitney non-parametric statistical test, and correlation analysis.

Results:
Based on of the analysis, assumed that in the event of a consumer decision making process on the purchase of a car, a brand information there is an information that consumer is acquire first. Moreover, consumers in the aim of satisfy a need reach for brands that are well known to them and, consequently, tested. The developed pattern of consumer behavior when choosing a car assumes that the subsequent information that decision-makers reach for is related to incurring costs.

Conclusions:
In the era of inflation, this fact is not surprising, because consumers must manage their home budget very carefully and prudently. The fact of incurring high additional costs while exploring a new brand of passenger car can lead to some kind of frustration.