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Risk awareness in making consumer online decisions during Covid-19 pandemichttps://www.editorialsystem.com/editor/jms/js/article/176172/#
1
Department of Marketing
Faculty of Management
Lublin University of Technology
Nadbystrzycka St. 38, 20-618 Lublin, Poland
2
Department of Organization of Enterprise, Faculty of Management, Lublin University of Technology, Nadbystrzycka St. 38, 20-618 Lublin, Poland
3
Department of Quantitative Methods in Management, Faculty of Management, Lublin University of Technology, Nadbystrzycka St. 38, 20-618 Lublin, Poland
Submission date: 2023-11-20
Acceptance date: 2023-12-01
Publication date: 2023-12-18
Corresponding author
Agnieszka Barbara Bojanowska
Department of Marketing Faculty of Management Lublin University of Technology Nadbystrzycka St. 38, 20-618 Lublin, Poland
Department of Marketing Faculty of Management Lublin University of Technology Nadbystrzycka St. 38, 20-618 Lublin, Poland
JoMS 2023;54(Numer specjalny 5):43-65
KEYWORDS
TOPICS
ABSTRACT
Objectives:
Every organization operating in the 20s of the 21st century struggles with operating in a turbulent environment. The effects of the Covid-19 pandemic, which are still being felt today, cause some changes in customer behavior. This article focuses on the study of this phenomenon in relation to the risk perceived by customers in making online purchases. The article's purpose is to identify the broad management implications of online shopping risk perceptions among consumers during the Covid-19 pandemic.
Material and methods:
The research conducted concerns customers' purchasing risk perceptions. An analysis is made of the countermeasures respondents use to minimize purchasing risks. The research used a diagnostic survey on a sample of 1,000 consumers.
Results:
The results of the conducted surveys indicate that consumers in general are aware of the risks associated with purchasing various goods via the Internet. In addition, it can be concluded that age is not significant when it comes to the perception of purchasing risks when shopping online, while concerns about buying online are dependent on the respondents' sex. There is also a statistically significant difference between the respondents' sex and sensitivity to purchase risk in various aspects.
Conclusions:
This paper fulfils a gap in knowledge about shopping risk perceptions among consumers during the Covid-19 pandemic.
Every organization operating in the 20s of the 21st century struggles with operating in a turbulent environment. The effects of the Covid-19 pandemic, which are still being felt today, cause some changes in customer behavior. This article focuses on the study of this phenomenon in relation to the risk perceived by customers in making online purchases. The article's purpose is to identify the broad management implications of online shopping risk perceptions among consumers during the Covid-19 pandemic.
Material and methods:
The research conducted concerns customers' purchasing risk perceptions. An analysis is made of the countermeasures respondents use to minimize purchasing risks. The research used a diagnostic survey on a sample of 1,000 consumers.
Results:
The results of the conducted surveys indicate that consumers in general are aware of the risks associated with purchasing various goods via the Internet. In addition, it can be concluded that age is not significant when it comes to the perception of purchasing risks when shopping online, while concerns about buying online are dependent on the respondents' sex. There is also a statistically significant difference between the respondents' sex and sensitivity to purchase risk in various aspects.
Conclusions:
This paper fulfils a gap in knowledge about shopping risk perceptions among consumers during the Covid-19 pandemic.
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