Currently, one of the major trends in EU policy is implementing the components of sustainable consumption, a term used in the Declaration of Rio de Janeiro on Environment and Development in 1992 (Agenda 21). The EU law recognized the need to redress the environmental policy by means of sustainable consumption policies already in the 6th EU action programme for the protection of the environment and again returned to the concept in the 7th EU action programme for the protection of the environment by 2020. The latter program implements the concept of the of sustainable consumption. The authors of the 7th Programme stressed the need to link between the consumption and production so the manufacturing processes of products and services. It is necessary to create a new model of consumption associated with the activities of producers and consumers themselves whether private or public. Sustainable consumption is not an instrument to slow down the production or consumption, but seeks to create a new model of economics. Therefore, the European Union, which is one of the largest economic centers in the world with the most developed environmental policy takes action on a global scale. The new model of sustainable consumption, consisting of a conscious consumer and producer, is promoted well beyond the borders of the Union.