Objectives:
The article aims to show the possibility of using a new medium and a new research tool to carry out social research on a very large scale. Thanks to the tools implemented by cable television decoders, it will be possible to carry out the survey, diagnostic, marketing, political and market research as well as the sociometric research. The owners of cable television networks will be able to carry out research for their own needs and for the needs of entrepreneurs, non-profit organizations, institutions, local governments or make the tool available to specialized agencies for market and public opinion research.

Material and methods:
The study was designed and implemented as part of a research and development project entitled "Development of an innovative solution for opinion polls through a network of digital television set-top boxes" no. RPMA.01.02.00-14-6176 / 16, as part of the Regional Operational Program of the Mazowieckie Voivodeship for the years 2014- 2020 (RPO WM 2014-2020), Research and development activities of enterprises.

Results:
All tools designed using the research application via a network of digital set-top boxes will meet the following methodological correctness conditions.

Conclusions:
The social surveys carried out using cable television set-top boxes are very diverse and have great flexibility. The variety of methods, techniques and research tools opens up a wide spectrum of possibilities. Information collected from subscribers of the TV networks can serve many socially legitimate purposes, from the improving the work of the local store, the evaluation of local services, the using the participative budget of the city, pre-election polls, and choosing the logo of the school, or accepting local investments. These are just a few examples of research problems which can be used in research.