The turn of the 20th and 21st Century is characteristic of popularising consumptive style of life, which, through the dispersion of pop culture with varying degrees aff ects all the countries in the world, including those with the lower level of economic development. Generally totalising culture of irresistible consumption infl uences a modern man and penetrates all areas of his life. Th e main target of this article is to present some of the threats and results of common consumerism, orientated mainly on delivering pleasure, which eff ectively decomposes lives of children and youth in society and family. Considerable anxiety for quality of individual’s life is raised i.e. by cult of individualism, hedonistic and utilitarian human behaviour, new styles of lives of instant type, fragmentation of identity or ubiquitous entertainment leading to infantilization of thinking and behaviour as well as addictions. All of this, seriously disturbs the integral growth of human being. Th erefore education meets new and diffi cult assignments. Th eir goal is to support and help young human being in understanding and overcome threats of modern reality. Above all, the former role and importance of family and other educational institutions should be re-established. At the same time, the competences in the range of critical and refl ective analysing of the surrounding reality should be the young generation should be gave over to the young generation. Th e counterweight to consumerism, which one of signs is extreme individualism, should be promoting social and sympathetic attitudes and behaviours, as well as respect for human being, especially for the one, who is weak or ill.