Abstract Globalization of an enterprise is a multi-threaded and complex phenomenon, which is why there are many definitions of this concept. Most authors use it to refer to three elements: worldwide reach; worldwide homogeneity; global integration - a category of dependence and tightening international connections, means an enterprise that clearly feels the effects of events taking place in other countries, as opposed to the local market, where the foreign situation has a negligible impact on the price level, competition dynamics, demand and current fashions. Internationalization and globalization require companies to use different strategies, which depend on the company's structure, form of business, and geographical structure. However, it seems that these processes encourage enterprises to choose an operating strategy based more often on mergers, acquisitions and building strategic alliances with competitors, i.e. choosing an external path of growth and development.