Economic downfall of Kazakhstan’s companies demands the finding and using of intraproductive stock of every unit of enterprise. Internal self-sufficiency provides significant cost savings by exposure of company’s secret and obvious reserves; find the optimization of the numerical professional composition of labor collectives; improve the quality of the existing regulatory framework, and therefore plan and accounting and control work for the implementation of self-supporting assignments. Factor analysis produced on the basis of indicators of self-supporting tasks will ensure the production of products in demand by the market in the right quantities and expansion of its range. Purpose. To perform the detailed analysis of the assortment strategy conformity of the enterprise to the realities and needs of potential consumers. To provide the profitable operation of the enterprise with the more possibilities of using production capacities. Methods. Comparative analysis of the performance of production tasks with the identification of problem areas and loss-making of certain areas, the balance method is applied taking into account the completion of the production program to the paragraph and evaluation of the effectiveness of the implemented program, the abstract logical method using the logical construction of scientific research. Results. The article shows reasonably the correlation in the profit share of the volume of output, its price and cost by carrying out factor analysis which will allow the enterprise to clearly determine whereon there should be paid attention to the enterprise while planning its assortment policy for each commodity item. The list of groups of goods and products necessary for increasing the volume of production as well as those commodity groups that are recommended for exclusion from the Assortment policy analysis is the profitable work basis of the enterprise Анализ ассортиментной политики – основа прибыльной работы предприятия production program is defined. Presented and calculated variants of additions to types and varieties of products to expand the range of products to achieve a greater share of profit by the enterprise.