System of marketing strategies of enterprises
in the market economy
Więcej
Ukryj
1
Kazakh-Russian International University Aktobe
Data publikacji: 30-06-2014
JoMS 2014;21(2):235-253
SŁOWA KLUCZOWE
STRESZCZENIE
In this article the author examines the marketing strategy defines how
to create a marketing system to attract and satisfy the target markets and
achieve organizational goals. Decisions on important marketing strategy -
product planning , marketing , promotion and price .
Analyzed the characteristics of marketing strategy - as the formation
of goals , achieving them, and solving problems of the manufacturer for
each individual product , for each individual market for a certain period .
Strategy formed the purpose of industrial and commercial activities in full
accordance with the market situation and the possibilities of the enterprise.